BuzzSumo is a very popular, cloud-based platform that helps users around the world discover the best engagement, content, and outreach opportunities across social media and online searches. Users can discover new active keywords, trending stories, customer questions, and content success, all while monitoring what’s most important to your brand.
Where and how we can use Buzzsumo?
It analyzes where certain topics are being chatted among the majority online and how much attention they receive. There are many gaming sites that use Buzzsumo to understand what’s trending in the field, and based on what they see, they decide whether to write more in-depth articles or how they can connect topic ideas.
How we can use BuzzSumo utterly depends on what a user hope to achieve, but there are four key areas to BuzzSumo which are Content Discovery, Content Research, Competitor Analysis,Media Monitoring and Influencer Research. BuzzSumo can be used to:
- Explore new evergreen content ideas
- Support crisis management
- Build an unique organic content strategy
- Reduce spending on digital advertisement
- Conduct competitor analysis
- Explore news tracking
- Monitor mentions and create media coverage reports
- Monitor cross-channel performance
Influence Research: If you can have the information about who has the public’s attention and trust can give you insight on who you need to follow and get on your side.
Monitor: Buzzsumo helps in monitoring reports to be set up for a variety of different categories, that includes brand mentions for both you and for your competitor, keyword mentions, backlinks to a domain and content created by a specific website or author. One of the useful tools within the monitoring sections is the email alerts that keep you up to date with any new or trending content for your selected topics, domains, and/ or authors.
These alerts are used to monitor how well a content is being received by the audience or to highlight any trending issues in your industry. Once you have set up what you want to monitor, all the information is displayed in a graph that covers the last week, two weeks, month, three months or six months, with the total number of mentions that topic has received that day, week or over the past 30 days.
Alerts: Talking about Alerts in the previous section you can set up keyword alerts with Buzzsumo to keep you informed when new content is posted or updated, as well as knowing who posted and where, and this allows you to know what your next step should be in your marketing efforts.
Competitor Analysis: If you can know what your competitors are up to, and what is working and what not working for them, then you can have an upper hand as it can help you. It helps you to avoid unnecessary work that are not very effective and gives you an understanding of what works best for your brand. Where you stand as compared to your competitor. This is the basics of what Buzzsumo can do. It all comes down to this- saving you hours of time, and increasing your success. And helping you plan each step of your content marketing.